In What is Ad Tracking Really? we talk about tracking your articles as an example of ad tracking with some PHP code.  If you haven’t read it you should do so now as it’s the basis for everything we are going to cover today.

Some basic PHP code is a simple means in which we can track all are affiliate advertising including PPC.  Basically we are doing simple keyword tracking and in the case of PPC were going to take advantage of Dynamic Keyword Insertion (DKI) to get the job done.  What’s really cool is you can actually take advantage of the DKI to make you site more relevant too.  That’s a topic for another day though.

So how can you use some simple PHP code to track your PPC ads? Continue reading “What is Ad Tracking Really? Part 2” »