What is ad tracking end to end?  It simply means tracking from your ad to the sales conversion.  This is important for several reasons.  First off it’s in your best interest to really know where your sales are coming from, which ad is actually getting you the sale.  The concept of end to end tracking is huge and should be applied to all your marketing efforts.  If you’re doing PPC you’ll want to know which keyword and which ad are getting you sales.

It’s funny how most PPC tracking solutions only track keywords.  You should always split test your ads to not only get better click-through-rates (CTR), but better conversions as well.  If you’re only tracking keywords how do you know which ad is actually working?  A side benefit to tracking your PPC ads is you really start to learn your market.  You can try several different approaches and you’ll start to notice patterns in your sales.  Which keywords are working with certain ads.  This is huge as you can apply these insights to all of your marketing and expand your campaigns.  PPC is a great way to test and really start to learn your market.

Ad tracking end to end doesn’t just apply to PPC.  If you’re an article / bum marketer you should be looking at each article and trying different approaches to your marketing as well.  You should track which articles are actually getting you the sale.  Armed with this valuable information you can take your marketing efforts to a whole new level and really supercharge your sales.

There’s an art and a science to marketing.  The art is researching and really trying to solve a problem for your particular market, finding a hungry crowd and giving them what they want.  Building trust and credibility goes a long way towards making the sale.  The science is tracking those sales, what’s working and what’s not, then using that information to supercharge your results.  By testing different approaches and tracking each result you’ll learn what your customers want and how to give it to them.  You’ll understand their frustrations and really start to connect with them.  This is a real win-win as you’ll make more money and help real people solve their problems, whatever those might be.

We have a tendency to look at traffic to our websites as a number.  Always keep in mind that these are real people looking for real solutions.  These are people that are walking into your virtual storefront much like you might walk into Walmart looking for a solution to your needs.  Treat them like you want to be treated and you’ll enjoy more profits and satisfaction in knowing your doing a real service to people.

Ad tracking end to end will help you discover how to cater to your customers, give them what they want and hopefully what they need as well.

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