It’s no secret, emotions play a big part in your marketing efforts… So how you can test your emotional marketing impact and see where you stand?
There’s actually a cool FREE web based tool that’s a great addition to your tracking and testing arsenal.
While it’s not a silver bullet, it definitely provides an indicator. Designed to test the emotional marketing value of headlines, one of the most important parts of your marketing without a doubt…
You can also use it for sub headlines, article titles, blog post titles, short punchy bullet points and even product names.
Test some of your existing headlines, article titles, or blog post titles to see where you stand.
In addition to the emotional marketing value you also get to discover your customers emotion: Intellectual, Empathetic, and / or Spiritual.
You can use this tool to come up with split tests or even multi-variate tests… Create several different headlines or titles and see how each rates and put them to the test. Then you have an indicator and real world testing data.
Use the test data to figure out which emotion is dominant in your market… Then you’ll know how to appeal to your market at a much deeper level.
How cool is that?
With some practice you can come up with headlines and titles that are perfectly balanced and appeal to a broader part of your market.
Copy writing is an important fundamental marketing skill… When you can use a tool to help you create powerful headlines and titles it just makes your life so much easier.
Understanding the emotional marketing value of your headlines and titles is another simple indicator in which you can do some testing and see how it affects your conversions.
Once you have some basic test data you’ll get a feel for what’s working and not working for you.
Please leave a comment below if you found this post useful…
Resources:
Emotional Marketing Value Headline Analyzer
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Tagged with: Affiliate Prophet • emotional marketing • multi-variate tests • split tests • tracking and testing
Filed under: Ad Tracking • Testing & Tracking
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OMG. I completely forgot about this tool! I used to use it in my last job. I concur that it’s very helpful. All should try it a few times. Thank, Derek!
Hey Derek,
Yeah…looks pretty cool…I’ll have to give it a try.
Thx.
Anthony
Hey Joseph,
Awesome… You’re welcome.
Thanks for the comment,
Derek
Hey Anthony,
Very cool, let us know how it goes…
Thanks for the comment,
Derek